Modest April × The Frontier CollectiveUpdated 10 Oct by Prantik
Growth engagement · Proposed

Sell Out the First 456, At Full Price.

Our read on Modest April's first drop, the plan to launch and grow it, and how we would like to work with you. Read Context first, then Blueprint.

Store opens30 October 2026
NowBlueprint · for your review
Proposed startOn sign-off, this month
01

Context

Our read · numbers · open questions
10 OctReady
02

Blueprint

Proposal · growth + commerce engines
For reviewAwaiting sign-off
03

Engage

Execution plan · scoreboard
Opens on sign-offUpcoming
04

Report

Drop 1 review
31 DecUpcoming

What We Need This Week

10 – 17 Oct · 20 days to opening
  • 01
    Two blocking answersHow much capital is set aside after Drop 1, and the shoot dates with Unnees Bees. Both are in Context, under Open Questions.
  • 02
    Choose how we work togetherFull cost, or a lower fee with TFC taking a stake. Both are laid out in Blueprint, under Investment.
  • 03
    Khenza's list of 100Friends, and friends of friends with personal style. This becomes the Founding Circle.
  • 04
    Waitlist live on modestapril.comEmail and WhatsApp opt-in, ahead of the full store going live on the 30th.
How this page works

One Place for the Whole Engagement

Context

Our reading of the situation: the drop, the numbers, the risks and what we still need from you.

Blueprint

Our answer to it: what we would run, what we would design, the timeline and the cost.

Engage

Opens on sign-off: dated tasks, owners and a Friday scoreboard, kept current by the team.