03 · EngageOpens on sign-off
Execution plan

Opens the Day We Start.

Once the Blueprint is signed, this becomes the plan we run every week, kept current by Udi after every call.

OpensOn sign-off
First reviewFriday after kickoff
01

Timeline and calendar

Every task from Seed to Drop 2, dated, with an owner.

02

Friday scoreboard

Waitlist, orders, sell-through by colourway, CAC and cash, week by week.

03

Deliverables

Every reel, carousel, email and flow, with its status.

04

Discovery

The open questions from Context, and the answers as they come in.