04 · ReportOpens 31 Dec
Drop 1 review
Drop 1, Measured. Opens 31 December.
The model in Context against what actually happened, and a recommendation for Drop 2.
01
Did 60% sell at full price?
Sell-through by colourway, and what sold out first.
02
What did a customer cost?
Blended CAC and CM3 against the model.
03
Which plays worked?
Founding Circle, Muses, trunk shows, paid: kept, changed or dropped.
04
How big is Drop 2?
Sized by the earn-the-next-drop rule.